Keep your finger on the pulse

Subscribe to our “Social Weekly” newsletter

In our weekly newsletter we aim to share the most pertinent stories of the moment alongside some of the key things that we’re learning in the fast moving world of influencers, and crucially how you can apply these to the retail and licensing industry.

Past Newsletters

Social Weekly #007

Fortnite hosted a concert! More than 12 million players logged in for a 15 minute concert featuring Travis Scott last week as detailed here. This great article from Forbes looks at how businesses should learn from this example and explore new Go To Market strategies...

Social Weekly #006

Social media ad spend is set to increase Due to increased use of social media, spend across the social platforms is forecast to increase by 22%. With more people on their phones, looking for engaging content to keep them busy as they try to tackle the emotional burden...

Social Weekly #005

Have you joined Houseparty yet? Whilst not a totally new app, the lockdown has seen Houseparty rocket to be the most talked about social platform, and not just amongst kids, but by their parents too! It's success lies in it's simplicity, and the ability to play games...

Social Weekly #004

School lessons on YouTube! If like me you have kids and are wondering what on earth you will do with them over the next few months, it's worth knowing that YouTube has just launched Learn@Home, a YouTube Learning hub filled with recommended educational channels,...

Social Weekly #003

Lessons from China The Harvard Business Review has details of how Chinese companies responded to the Coronavirus. In particular, person-to-person and bricks-and-mortar retail were severely restricted in affected regions. Agile Chinese enterprises rapidly redeployed...

Social Weekly #002

This week is a TikTok special TikTok is the world’s fastest growing social media platform and the most downloaded app of 2020! The app itself allows users to create lip-sync videos, re-enact their favourite scenes from movies with filters, music and an array of...

Social Weekly #001

New York Toy Fair It was Toy Fair in New York last week and one of the key themes was influencers. Hot on the heels of Ryan's World, and our very own Hearts By Tiana, an increasing number of kid-oriented YouTube channels are signing deals for toy lines. I'd recommend...