In this episode Ian speaks with Heloise Finch, founder of Amazon consultants Sell Beyond. Amazon is such a pivotal sales channel, and if you’re a product owner you really need to be actively managing your Amazon strategy, especially in a post COVID-19 world. We discuss a wide range of topics including why Amazon is so important in retail, how to get the most out of it, and their PPC platform.

You can learn more about Sell Beyond here and connect with Heloise on LinkedIn here.