In this episode Ian interviews Mark Dandy, founder of Captivate Influence, an influencer led social first marketing agency.

Mark and Ian discuss the power of influencers for brands and retailers, and how they’ve played a key part in the success of fast fashion brands like I Saw It First. They also discuss how brands and retailers should think about marketing on social media in this time of uncertainty brought about by the Coronavirus.

You can find and contact Mark on LinkedIn.