In this episode Ian speaks with Heloise Finch, founder of Amazon consultants Sell Beyond. Amazon is such a pivotal sales channel, and if you’re a product owner you really need to be actively managing your Amazon strategy, especially in a post COVID-19 world. We...
In this episode Ian speaks with Chloe Thomas, best-selling author, podcaster, speaker, advisor and founder of the eCommerce Masterplan. This is a must listen for anyone who wants to learn more about eCommerce, particularly in response to COVID-19, tools for managing...
Fortnite hosted a concert! More than 12 million players logged in for a 15 minute concert featuring Travis Scott last week as detailed here. This great article from Forbes looks at how businesses should learn from this example and explore new Go To Market strategies...
In this episode Ian speaks with Joanne Yulan Jong, fashion industry expert, Creative Director, Founder of Yulan Creative, speaker and author of The Fashion Switch. They discuss a wide range of topics including the state of the fashion industry pre and post COVID-19,...
In this episode Ian interviews Mark Dandy, founder of Captivate Influence, an influencer led social first marketing agency. Mark and Ian discuss the power of influencers for brands and retailers, and how they’ve played a key part in the success of fast fashion...
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